BCB
Group.

BCB Group sits where banking meets digital assets, with a product suite most people have never had to picture before. The brief was a single “What We Do” film that could make that whole world legible in under a minute — so the work leans on motion rather than footage. Kinetic typography carries the vision and the mission, building each line word by word — empower the global financial revolution, connect and bank the global crypto industry — all in the brand's own electric blue. From there the film resolves into a system: a hexagon, the BCB mark, becomes the organising shape for the whole suite.

Business Accounts, BLINC instant settlement, FX, Crypto, Treasury, Wallets & Custody and the API all snap into one honeycomb, each on its own backdrop of light beams and fibre-optic streaks, so a complex business reads as a single, confident brand. This one was a collaboration: Rod Minter Brown, then Executive Creative Director at BCB, led the look and feel and handled the final music and sound mix, while I took on the animation, transitions and a share of the concept, working to his creative direction. It's a good example of how I fit into someone else's vision rather than imposing my own — taking a defined brief and an established look and delivering the motion that holds it together.